New to AI search? These two orient you, then the pillar guides below go deep on each discipline.
SEO vs. AEO vs. GEO
Search has split into three disciplines. Here’s what each one means, how they overlap, and what to prioritize first.
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AI Search Statistics 2026
The adoption numbers, click through data, and buying journey stats behind the shift to AI search.
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Our most complete guides. Every cluster post below links back to one of these four.
SEO: The Complete Guide
On page, technical, Core Web Vitals, backlinks, and local SEO, the foundation every other discipline builds on.
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What Is AEO?
Our most complete guide: current adoption numbers, how answer engines pick a source, and the exact structure that gets quoted.
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What Is GEO?
Platform by platform stats, the three pillars that drive AI recommendations, and how to measure whether it’s working.
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Structured Data & Schema Markup
Every schema type worth using in 2026, with working code for each one and a full guide linked per type.
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Why the three disciplines above stopped being separate, how AI answer engines actually build a response, and what it takes to stop getting skipped.
SEO, AEO & GEO Aren’t Three Things Anymore
Why the three disciplines collapsed into one job, and the St. Pete Marathon proof: 27 keywords in the top 10, 12 of them at #1, in 90 days.
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How AI Search Engines Actually Build Answers
Retrieval, knowledge graphs, structured data, then generation. The real pipeline behind every AI answer.
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Why Brands Get Skipped by AI
The model isn’t rejecting you, it doesn’t know you’re there. Fixing weak authority and poor entity signals.
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Why Rankings Hold But Traffic Falls
Zero-click search explained: your work didn’t get worse, the results page just started answering directly.
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What Is LLM SEO?
Different label, same job as AIO. How LLM SEO relates to GEO, AEO, and why AI-referred traffic converts 8.3x higher.
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Also in this cluster: The Multi-Signal Rule · The New Search Funnel · From Clicks to Citations · Search Everywhere Optimization
The technical and content foundation everything else builds on, spokes off the SEO pillar above.
On Page SEO
Title tags, header structure, keyword placement, E E A T, and internal linking done right.
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Technical SEO and Core Web Vitals
Crawlability, Core Web Vitals thresholds, mobile friendliness, and site architecture.
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Backlinks and Link Building
What makes a backlink valuable, tactics that work, and tactics to avoid.
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Local SEO
Google Business Profile, NAP consistency, local reviews, and LocalBusiness schema.
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Tactics for getting quoted inside AI Overviews and answer boxes, spokes off the AEO pillar above.
Optimize Your Website for ChatGPT Search
Six concrete steps to get your site retrieved and recommended in ChatGPT search.
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Entity SEO: Build the Brand Authority AI Models Trust
Organization schema, consistency audits, and third party confirmation: the work that makes AI models recognize you clearly.
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Building Entity Authority
A practical framework beyond the basics: identity, structured data, third-party verification, and digital PR.
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Digital PR for AI Search
How earned mentions, even without a link, build the machine trust that gets you cited.
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Why Wikidata & Crunchbase Still Matter
Structured, third-party sources AI knowledge graphs reference directly, and the upkeep almost nobody does.
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Consistent NAP & Entity Footprint
The tedious, high-leverage fix almost nobody does: matching name, address, and phone everywhere.
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How to Audit Your Site for AI Visibility
The six point checklist we run on every engagement, in the order it actually matters.
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How Google AI Overviews Choose Sources
AI Overviews now appear on up to 48% of Google searches. Here’s how they pick who gets quoted.
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Get Cited by ChatGPT, Claude & Perplexity
AI answer engines do not rank pages, they cite sources. Here’s what actually determines whether your brand gets mentioned.
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How to Write an llms.txt File
Easy to add, unproven to work. The honest guide to llms.txt: how to write one and what the evidence actually shows.
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How each major AI platform decides who to recommend, spokes off the GEO pillar above.
Why Isn’t ChatGPT Recommending My Business?
900M+ weekly users and a dual training data plus retrieval model. How to optimize for it specifically.
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Why Isn’t Claude Recommending My Business?
245M+ users, 70% of the Fortune 100, and a more conservative approach to unverified claims.
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Why Isn’t Perplexity Recommending My Business?
230M+ monthly users and near live retrieval on every query. What that means for how you optimize.
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Why Isn’t Grok Recommending My Business?
117M+ monthly users and a direct pipeline into real time X activity. What that means for your brand.
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Why Isn’t Gemini Recommending My Business?
650M monthly users and deep Google Search integration. Where SEO and GEO overlap most directly.
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How to Measure GEO
What to track, manual testing across platforms, and how to connect GEO to revenue.
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Every schema type worth using, each with working JSON-LD code, spokes off the Schema pillar above.
Organization Schema Markup
The schema type every brand needs first. Tell search engines and AI systems exactly who you are.
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LocalBusiness Schema Markup
For any business with a real address. Extends Organization schema with hours, location, and contact details.
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Product Schema Markup
The schema behind price snippets, availability badges, and AI shopping answers.
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HowTo Schema Markup
Mark up genuine step by step instructions so AI assistants can extract and cite each one.
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WebSite Schema Markup
The schema behind the sitelinks search box, and how AI tools understand your site as a whole.
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Person Schema Markup
Turn an anonymous byline into a named, checkable entity a model can weigh as a real authority.
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Article Schema Markup
Give your posts a headline, author, and publish date a machine can date, attribute, and trust.
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Service Schema Markup
Tie a specific offering to your Organization schema, not just a business that exists.
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Review and Rating Schema Markup
One of the strongest trust signals available. How to mark up real customer feedback correctly.
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BreadcrumbList Schema Markup
Simple to add and consistently useful. Show search engines exactly where a page sits in your structure.
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Event Schema Markup
Get anything with a date and time showing as its own rich result, complete with all the details.
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VideoObject Schema Markup
Describe hosted video content so it can be pulled directly into multimodal AI answers.
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FAQ Schema Markup
A working JSON-LD code example, where to add it, and Google’s rules: the highest leverage, lowest effort AEO fix.
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How we structure content for topical authority, and why hubs like this page outperform a plain blog feed.
How to Build Content Clusters for Topical Authority
A step by step framework for pillar pages, cluster content, and the internal linking that ties them together.
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What Is a Content Hub (and Why It Beats a Blog)
A blog signals you publish sometimes. A hub signals you’re the authority. Here’s the structural difference.
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AI search for individuals, not just companies. For coaches, consultants, real estate agents, mortgage brokers, authors, and speakers whose name is the brand, plus the industries we work with most.
AI Search Optimization for Personal Brands
Why a person’s name needs the same entity clarity a company builds, and how Person schema, consistency, and third party authority actually work for an individual.
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AI Search for Consultants and Coaches
Why proof does more work than claims, and how to get specific enough that a model can actually say your name.
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AI Search for Real Estate Agents and Mortgage Brokers
Why local specificity matters so much here, and how brokerage listing mismatches quietly work against you.
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AI Search for Authors, Speakers, and Public Figures
The real problem is usually consolidation, not volume, plus why a Wikidata entry is more accessible than you think.
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AI Search Optimization for Law Firms
Why legal is the highest stakes category in AI search, the practice area questions a firm can actually win, and the proof that earns the recommendation.
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AI Search Optimization for Dentists
Why a full content library still leaves a practice invisible to AI, and the procedure questions worth winning first.
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Rebuilding a Personal Brand Site for AI Search
The coachscottfishman.com rebuild, documented in the open with no ranking claims, just the transparent process.
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Personal Brand vs. Company Brand
Why an individual’s name needs to work harder than a business name, and the one home base every personal brand needs.
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What this work costs, what a firm should be able to prove before you sign, and how building the capability in house compares.
What Does an AI Search Agency Cost?
Real pricing, the in house cost comparison, and the questions worth asking before you sign anything.
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The All in One Approach to AI Search
Why one team running all three disciplines beats three vendors solving the same underlying problem separately.
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What Should an SEO Agency Do in 2026?
The fundamentals still matter. What separates a firm worth hiring from one still selling 2019 tactics.
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What to Look for in an AEO Agency
Getting quoted instead of merely ranked is a narrow skill. How to tell whether a firm can actually deliver it.
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What to Look for in a GEO Agency
Entity clarity and earned third party authority are the whole job. Here is how to judge who can do it.
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SEO Agency vs. In-House Team
Full time attention against a wider bench of specialists. The tradeoff, with a capability matrix.
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AEO Agency vs. In-House Team
A newer, narrower skill set than general SEO. What that means for building it on your own team.
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GEO Agency vs. In-House Team
This one leans on entity work and earned mentions, which most in house teams are not staffed for.
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The Build vs. Buy Capability Worksheet
Not a pricing calculator. A structured way to judge which capabilities you can realistically build yourself.
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Sourced numbers rather than opinion, pulled from the major published studies and organized by discipline.
The Data Behind SEO, AEO, and GEO
Every major published study on search and AI discovery, sourced and organized in one place.
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GEO Statistics 2026
What the research shows about getting a brand named inside ChatGPT, Claude, Gemini, and Perplexity answers.
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SEO Statistics 2026
Ranking, click through rate, and backlink data for traditional search, and where the ground is moving.
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AEO Statistics 2026
Featured snippets, voice search, and the zero click numbers behind answer engine optimization.
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Who we are and why we do this.
St. Pete Marathon™
A structured content hub engineered for SEO, AEO, and GEO. Already ranking on Google and surfacing in AI search results.
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United Sports Association
A donor first homepage for a Florida nonprofit, built to earn trust and drive support, not just describe the mission.
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