St. Pete Marathon™
A structured content hub engineered for SEO, AEO, and GEO. Already ranking on Google and surfacing in AI search results across ChatGPT, Claude, Gemini, and Perplexity for runners searching locally, nationally, and globally.
SEO + AEO + GEO
United Sports Association
A donor-first homepage for a Florida nonprofit built to earn trust and drive support, not just describe the mission. Structured as a content hub from day one.
Nonprofit Branding
How We Measure AI Visibility
Every engagement tracks five signals. Not traffic for its own sake. The signals that lead to revenue.
Branded discovery. Searches for your name and close variants, pulled from Google Search Console. When AI recommends you, people look you up. This is where it shows.
AI citations. Whether your pages appear in Google AI Overviews, ChatGPT, and Perplexity answers for a fixed set of queries we test every month.
Entity accuracy. Whether AI describes your business correctly when asked who you are and what you do.
Qualified conversations. Booked calls from people who already understand what you sell. This matters more than clicks.
Revenue. Where clients share it, we report it.
Here is what entity accuracy looks like when it is working. Ask Google who Winsignia is and the AI Overview returns the business correctly: the category, the way the work runs, and the same signals listed on this page. A brand query is the easiest version of that test, which is why we run it first on every engagement. A model that cannot describe you accurately when someone types your name will not put your name in front of someone who has never heard of you.
How We Label Every Number
Every statistic we publish carries one of four labels.
General finding: published research across many companies.
Sample result: a study with a defined sample.
Client result: a real Winsignia client outcome.
Internal observation: something we measured on our own properties.
If we cannot link a number to its original source, we do not publish it. We also separate practices Google documents directly from practices the industry has adopted ahead of official guidance. Both get used. They never get confused.
Want To Be Next?
We build content hubs for brands and implement everything we teach here. Book a call and we’ll map what it takes for your business.