A full homepage design and build for a Florida nonprofit — engineered to earn trust and drive donor support, not just describe the mission.
United Sports Association is a Florida non-profit with a mission of improving lives through sports, especially running — best known as the organization behind the St. Pete Marathon. Winsignia had already built the marathon’s own event site; this project gave the parent organization a homepage of its own, distinct from the race, focused on the mission, the community, and the donors who fund it.
The brief was direct: the site’s job is to build donor and fundraising support, not just describe what the organization does.
Mission and community sections build the case before the ask — a “Support Our Mission” CTA anchors the page instead of competing with a dozen other calls to action.
A red, white, and blue identity that leans into “United” — bold, patriotic, and distinct from the flagship race site’s coastal branding.
The organizational site and the St. Pete Marathon event site now link to each other, reinforcing the same entity across both instead of reading as unrelated projects.
The site is live at unitedsportsassociation.org, giving the organization a real home base separate from its event site — mission, community, and flagship race in one place, with a fundraising CTA ready for a donation platform.
Mission-driven or high-ticket, the same process applies — structured for trust, and for AI discovery, from the ground up.
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